We are here to celebrate Indian Urban art, music, fashion and Metropolitan lifestyle, representing our new age subcultures within these Indian cities and to give back to our thriving communities by building a network of artists to design and develop branding for Indian cities, aiming to develop a sense of pride and belongingness.
A product truly made in India!
Being mindful and respectful about others' pride
Creating products that last longer and have minimal environmental impact
Authentic, Trustworthy and High Quality Apparel
Our Mascot is a depiction of our National Animal, Tiger/Tigress that personifies the brand's identity and values