Couple of years ago, we were all sitting around one day in Boston, when one of us started grumbling about how most trendy clothing is branded with large U.S. cities or states, like NYC and Cali. Instead of those, he wanted to proudly wear Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Kolkata or any other Indian city-based merchandise. And that was it. This is how we decided to start our great ‘Indian Tee Breweries’ and ever since, it has become our passion project. Today we make it a point to discover and perfect new styles and designs for tees, hoodies, and pullovers, before we introduce them to our patrons and fans. We are striving every moment to become the pioneers of the craft Tee industry and feel proud of being India's first ever tri blend t-shirt pub. Don't panic, we don't expect you to go naked on the bottom half! Soon we are planning on brewing wonderful bottomwear (pants, jeans, skirts and shorts). Jokes apart, we are a lifestyle clothing brand that celebrates the Indian legion. With no set rules, we are here to have fun and express ourselves through our designs - all the while being proud of the heritage, culture, pulse and spirit of our ever-evolving motherland. By the way, please feel free to visit our micro-tee brewery in Bengaluru for ‘freshly brewed Tees’. Here you can find multiple tees on the tap and a long bar with loads of merchandise.
Our Mascot is a depiction of India’s national animal, Tiger/Tigress that personifies the brand's identity and values. You’ll see our mascot chilling in different cities, sometimes dribbling a basketball, skateboarding, devouring a burger or just hanging out with friends.
We want to shine the limelight on the underdog of space agencies, Indian Space Research Organisation - contributing to humanity and space tech, one mission at a time. Their pragmatism, diligence and honesty deserve far more recognition and applause than they actually get. Sit tight as we embark on a mission fuelled by Indian pride, passion and gratitude.