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1947IND Goes Live

The 1947IND Recital

1947IND® is a premium street-wear clothing brand/studio based out of Bengaluru, Karnataka, creating exceptional quality lifestyle merchandise at reasonable price points.

We started as a Tourism and Hospitality based company that focused on creating and extending the touristic value of Indian cities. This is when we saw the lack of ‘City Pride’ based merchandise and utilized the opportunity to launch a brand that strives to celebrate the thought of Indian-ness / Being Indian through our products!


#TakePride


Our brand focuses on producing premium apparel that supports and celebrate the subcultures that thrive in the metropolitan Indian cities. We have endeavoured to participate and celebrate our Indian vibrant art and culture. 
 We are here to celebrate the urban art, music, fashion and metropolitan lifestyle that thrives in our Indian Cities.

Celebrate your INDependence

Read more

The 1947IND Recital

1947IND® is a premium street-wear clothing brand/studio based out of Bengaluru, Karnataka, creating exceptional quality lifestyle merchandise at reasonable price points.

We started as a Tourism and Hospitality based company that focused on creating and extending the touristic value of Indian cities. This is when we saw the lack of ‘City Pride’ based merchandise and utilized the opportunity to launch a brand that strives to celebrate the thought of Indian-ness / Being Indian through our products!


#TakePride


Our brand focuses on producing premium apparel that supports and celebrate the subcultures that thrive in the metropolitan Indian cities. We have endeavoured to participate and celebrate our Indian vibrant art and culture. 
 We are here to celebrate the urban art, music, fashion and metropolitan lifestyle that thrives in our Indian Cities.

Celebrate your INDependence

Read more

T-shirt Care 101

From an old T-shirt picked up from abroad as a souvenir to your everyday basics, the right care and maintenance of your T-shirts can keep their colors vibrant and increase the their shelf life! 
We have compiled a few handy rules which will let your T-shirt lasts forever!

 

 Do not wear these T-shirts to sleep.

 Sleeping in your tees can cause them to stretch and reduce the dress-ability of these dresses.

Do not wash with harsh chemicals.
 While washing the clothes, use minimal amounts of detergents and other chemicals. You can also try natural alternatives such as 'Baking Soda'. 

Avoid hanging tees, fold them instead.
 There's no doubt that hanging them reduces the chance for wrinkles, but it also may cause your tees to stretch over time and lose its shape!

Do not sun-dry the tees.
 Dry them in shade! This helps in keeping the colour of the apparel fresh and vibrant for longer.

Prefer hand wash over machine
In case you do use the machine, prefer a delicate wash cycle. Use cold water wash for both processes.

Do not iron with high heat.
Excessive heat on clothes washes their vibrancy out. Use lighter setting while ironing and keep the Tees folded in your wardrobe. 

 

In the wake of  ETHICAL FASHION, We at 1947IND believe that choosing a durable fabric and spending a few moments on its maintenance is better for you and the environment! Your choice as a 'Conscious Consumer' can help in the reduction of tonnes of textile waste that is churned annually.
 Proper care of your clothes can help in keeping them fresh and sustaining them for longer!

Read more

From an old T-shirt picked up from abroad as a souvenir to your everyday basics, the right care and maintenance of your T-shirts can keep their colors vibrant and increase the their shelf life! 
We have compiled a few handy rules which will let your T-shirt lasts forever!

 

 Do not wear these T-shirts to sleep.

 Sleeping in your tees can cause them to stretch and reduce the dress-ability of these dresses.

Do not wash with harsh chemicals.
 While washing the clothes, use minimal amounts of detergents and other chemicals. You can also try natural alternatives such as 'Baking Soda'. 

Avoid hanging tees, fold them instead.
 There's no doubt that hanging them reduces the chance for wrinkles, but it also may cause your tees to stretch over time and lose its shape!

Do not sun-dry the tees.
 Dry them in shade! This helps in keeping the colour of the apparel fresh and vibrant for longer.

Prefer hand wash over machine
In case you do use the machine, prefer a delicate wash cycle. Use cold water wash for both processes.

Do not iron with high heat.
Excessive heat on clothes washes their vibrancy out. Use lighter setting while ironing and keep the Tees folded in your wardrobe. 

 

In the wake of  ETHICAL FASHION, We at 1947IND believe that choosing a durable fabric and spending a few moments on its maintenance is better for you and the environment! Your choice as a 'Conscious Consumer' can help in the reduction of tonnes of textile waste that is churned annually.
 Proper care of your clothes can help in keeping them fresh and sustaining them for longer!

Read more

TRI-BLEND Tees

The Durability of Polyester, the Comfort of Cotton and the Drape of Rayon.

 

We at 1947IND believe that 'When you know your clothes are made well, are comfortable and fit your style, you will instantly gain more confidence.' Our t-shirts are only produced from the blend of three different types of thread, known as the TRI-BLEND Fabric. This ingenious material has the 'durability of Polyester, the comfort of Cotton, and the drape of Rayon' and it feels really soft on the bodice. The added rayon and the polyester give tri-blend t-shirts a little bit of stretch along with the added softness, making them incredibly comfortable to wear. Rayon was a fabric that was initially created as a substitute for silk that permits the skin to breathe effortlessly and falls seamlessly on the body. 
Our products showcase multi-coloured water-based print with minimal, clean and elegant design. Tri-Blend makes it more comfortable, durable, and functional for all casual and athletic occasions. Polyester, of course, lends qualities like resiliency and durability to the mix, as well as it having great wicking ability, keeping the wearer cool and dry. A high polyester content allows tri-blend material to be light and airy while still surprisingly sturdy
Tri-blend material makes the best-coloured mélange t-shirt's. This fabric creates a clean vintage, fitted look. The extreme durability makes these tees withstand repeated washings and remain super comfortable and last longer!  It’s not a psychologist’s secret that when you dress well it positively affects your mood.
Wear good and feel good!
Read more

The Durability of Polyester, the Comfort of Cotton and the Drape of Rayon.

 

We at 1947IND believe that 'When you know your clothes are made well, are comfortable and fit your style, you will instantly gain more confidence.' Our t-shirts are only produced from the blend of three different types of thread, known as the TRI-BLEND Fabric. This ingenious material has the 'durability of Polyester, the comfort of Cotton, and the drape of Rayon' and it feels really soft on the bodice. The added rayon and the polyester give tri-blend t-shirts a little bit of stretch along with the added softness, making them incredibly comfortable to wear. Rayon was a fabric that was initially created as a substitute for silk that permits the skin to breathe effortlessly and falls seamlessly on the body. 
Our products showcase multi-coloured water-based print with minimal, clean and elegant design. Tri-Blend makes it more comfortable, durable, and functional for all casual and athletic occasions. Polyester, of course, lends qualities like resiliency and durability to the mix, as well as it having great wicking ability, keeping the wearer cool and dry. A high polyester content allows tri-blend material to be light and airy while still surprisingly sturdy
Tri-blend material makes the best-coloured mélange t-shirt's. This fabric creates a clean vintage, fitted look. The extreme durability makes these tees withstand repeated washings and remain super comfortable and last longer!  It’s not a psychologist’s secret that when you dress well it positively affects your mood.
Wear good and feel good!
Read more